If you’re considering incorporating AI writing tools into your content production process, you’re not alone. One survey reports that almost 40% of companies are experimenting with generative AI – and that number is only likely to go up. But you won’t get the results you want for your business by simply copying and pasting AI-generated content onto your website. To get the most out of AI-generated content, it must be thoroughly edited to reflect your brand’s unique style and voice.
In this article, we’ll discuss how editing AI writing can help you:
Keep reading for more on why you should edit AI-generated content and how you can get started.
AI can be a powerful tool for content generation, especially if you want to produce a high volume of content in a short time. But although using AI-generated content for your business has benefits, implementing a solid editorial process is the best way to grow your reach and drive conversions. Editing AI-generated content can help you in the following ways.
Editing AI-generated content can improve your SEO and ultimately increase your ranking on search engine results pages. Although AI-generated content isn’t necessarily bad for SEO, Google will prioritize websites that consistently publish unique, high-quality content that addresses users’ search queries.
The goal of AI writing tools is to produce responses to user input quickly and efficiently – not boost SEO. Therefore, you need to edit the AI content by seamlessly incorporating keywords and phrases into the text, thereby helping increase website traffic. And to stand out from the competition, consider the industry-related topics your audience is likely searching for and then edit the content to reflect the specific solutions or answers to those queries.
Target audience members are more likely to consider your business if they can connect with or relate to your content. One drawback of AI writing tools is that the text they produce can sound somewhat monotonous and unnatural, so humanizing AI-generated content as much as possible to engage with your readers is essential. You can do this by:
To build trust and credibility with potential customers, verifying claims, statistics, and facts included in AI-generated content is vital. Since AI-generated content is based on previously published information from the internet, it can contain factual inaccuracies, misinformation, or biased language, all of which can damage your authority and hurt your reputation. Prioritizing accuracy demonstrates to your customers that you care about authenticity and quality, leading to increased brand loyalty and word-of-mouth recommendations. Editing and fact-checking AI-generated content also ensure your website visitors are receiving the most up-to-date information on your company, such as recent promotional details.
Employing a thorough editorial process also helps promote consistency across all platforms (e.g., your website, social media pages, and emails), helping you build brand recognition and authority in your industry. Consistency is especially important if you use a variety of AI tools to produce content: different types of programs and prompts can generate responses with significant style or formatting differences. Publishing content with even subtle inconsistencies can distract your readers from your intended message or even cause them to bounce off your site without engaging or taking an action.
Everything you publish for your business has different content marketing goals: increase sales, boost traffic, improve engagement. To meet these objectives and grow your reach, editing AI-generated content with your specific goals in mind is essential – ultimately, the amount of content you produce doesn’t make a difference if it’s not having the intended effect on your audience. If you’re unsure whether the content is having the desired impact, employ content analytics tools, such as Google Analytics, to collect the relevant data, and then use that information to shape your editorial process.
To edit AI-generated content for your business, keep the following tips in mind:
Consulting with subject matter experts, if possible, to ensure accuracy can also be helpful, especially if the content is specialized or particularly complex.
If you want your business’s AI-generated content to leave a lasting positive impression on your target audience, Proofed’s AI editing services can help. Let our expert team take care of the AI editing for you so you can focus on growing your business and scaling content creation. We can even help you create and implement a brand style guide. Want to learn more? Schedule a call with us today to learn what we can do for your business.
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