Every business needs a website nowadays, so knowing how to write good content using SEO keywords is vital. But what exactly are keywords? And what does this mean in practice when writing for your website? In this post, we look at the basics of using keywords in online content.
At its most basic, a keyword is a term that someone enters into a search engine to find a website. For all of the content on your website, then, you should think about which keywords will make it easy to find. In other words, your website content should be built around keywords.
If you haven’t done so already, you should develop a list of keywords to use on your site. A good starting points for this is Google Analytics, which lets you see how people are currently finding your site. Looking at which keywords your competitors use on their websites is a good idea, too.
Before you start writing, though, you also need to know the difference between short tail and long tail keywords.
Subscribe to our newsletter and get writing tips from our editors straight to your inbox.
Short tail keywords (otherwise known as “head terms”) are single words or short phrases related to your core business activities. For instance, short tail keywords for our website would include terms like “proofreading” and “copy editing.” These are important because a lot of people search for them, but there is also a lot of competition for most short tail keywords.
Long tail keywords are longer, specific phrases closely related to some aspect of your business. In our case, for instance, we might identify phrases such as “American English proofreading for college papers” or “professional formatting for business documents.” People search for these terms less often, but it is easier to rank higher in search results for long tail keywords.
Finally, we will offer five handy tips for how to work keywords into your writing. Give them a try next time you are working on some website copy!
Δ
5-minute read
Promoting a brand means sharing valuable insights to connect more deeply with your audience, and...
6-minute read
If you’re seeking funding to support your charitable endeavors as a nonprofit organization, you’ll need...
9-minute read
Is your content getting noticed? Capturing and maintaining an audience’s attention is a challenge when...
8-minute read
Are you looking to enhance engagement and captivate your audience through your professional documents? Interactive...
7-minute read
Voice search optimization is rapidly shaping the digital landscape, requiring content professionals to adapt their...
4-minute read
Are you a creative freelancer looking to make a lasting impression on potential clients or...