Creating content in 2024 is a time-consuming, multi-step process that requires a great deal of organization. As such, editorial teams have realized the importance of using efficient content marketing platforms. Without these systems, you might struggle to keep track of all the content you’re creating and who’s responsible for each task. Content marketing platforms can help your team produce content faster and more efficiently.
To make it worthwhile, you’ll need a robust system that can handle the entire content production lifecycle from idea generation to publication. In this blog post, we’ll discuss key factors you should consider and some top content marketing platforms.
Key Factors for Editorial Teams to Consider
While it might be tempting to jump in and get started, it’s worth taking some time to consider the important components of each stage of the content production process.
Collaboration and Project Management
Collaboration is a beneficial part of content creation. It helps your team come up with new ideas, broaden your reach, and improve your content’s quality. Using a content marketing platform allows your writers, editors, and stakeholders to seamlessly collaborate on projects, assign tasks to specific people, and track their progress. Most systems will allow you to view your project board in a calendar or timeline, which can help you plan your content.
Content Creation and Editing
As a content creator, you need a user-friendly content editor. But a user-friendly application programming interface is only the most basic need. Your content will likely go through multiple rounds of editing from your team, so collaborative or simultaneous editing and real-time updates may be essential to avoid overlapping or overwriting. If you’d like help with this from a fully managed team of editors and proofreaders, reach out to Proofed. You may also want a system that has version control and revision history features.
Content Approval and Workflow
Having customizable approval workflows is essential for any business. You need to have control over permissions and access so you can be sure that the right editor is assigned to the content. It can be helpful if the system automatically notifies the user when a task has been assigned to them and sends them a reminder of any deadlines. Automation can save you time in your content production process.
Content Publishing and Distribution
Managing your content is important, but you also need to be able to publish it. Most content marketing platforms have the ability to integrate with various publishing platforms and allow you to schedule your content. This frees you to focus your attention on other important aspects of your job. It might also be helpful to have built-in analytics and performance tracking tools so you can keep all of your information in one place.
Content Governance and Compliance
As you create more content, you’ll need to ensure that your content complies with industry or government regulations or standards. This may mean creating more accessible content, which is where our editing service comes in handy. Our editors can match your tone to your intended audience, suggest alternatives for words, and follow your brand style guide.
You may also be required to maintain an archive of your content, so it’s worth investigating whether the content marketing platform can offer a way to keep track of archived content and retrieve it if necessary.
Top Content Marketing Platforms for Editorial Teams in 2024
Here are six of the top content marketing platforms for editorial teams in 2024.
Asana
Asana is one of the most flexible and customizable content marketing platforms. Its custom templates, large team limits for each of the five membership levels, and ability to integrate with different apps allow users to streamline their workflows and keep track of what’s happening with the audit log feature. At the Enterprise+ level, Asana is also HIPAA compliant.
Asana has a range of prices. The Personal level is free; the Starter and Advanced levels are US$13.49 and US$30.49, respectively (although discounts are available for annual subscriptions); and Enterprise and Enterprise+ have custom prices. Although it’s more popular with large teams, including Proofed and Amazon, it’s also useful for small teams and individuals.
AirTable
AirTable also allows users to create custom fields using one of its established field types. It can integrate with different apps, including Slack, Google Drive, and Dropbox. It’s easy to set up, as users can upload previous spreadsheets or databases. Some of AirTable’s notable clients are Shopify, Medium, and Expedia.
AirTable has a free option, but its customizability is more limited at this level. Its paid levels start at US $20 per month per user, with its top level being a custom price. If users want to take advantage of AirTable AI, the cost is an extra US $6 per user per month.
Trello
Trello was created by Atlassian, allowing users to benefit from Atlassian Intelligence, an AI software. Like the software above, it can integrate with other apps, has templates and custom fields, and can be automated. Trello has the added benefit of two-factor authentication for higher security.
There are four payment levels with prices ranging from free to custom, with its two set payment levels being US$5 and US$10 per user per month. Enterprise, the highest level, offers discounts for additional users. Trello also offers extra security measures for an additional US$4 per user per month. Ikea and PTC are two of Trello’s clients.
ClickUp
ClickUp’s customizable platform allows its users to create personalized homepages and track a task or project’s time with its native time-tracking software. It also has the option to enable two-factor authentication to provide extra security.
There are three pricing levels: Free, Unlimited, and Business. Unlimited costs $7 per user per month, and Business costs US$12 per user per month. You can add ClickUp AI for an extra US$5 per user per month. The free option allows you to have as many members as you need, but it doesn’t have all the features of the paid plans. IBM, Netflix, and Spotify use ClickUp.
ActiveCollab
ActiveCollab has an activity log and the ability to integrate with different apps, like those we mentioned above. But ActiveCollab also allows its users to set user availability, collect online payments, and send invoices from the platform.
ActiveCollab has three payment levels, starting at US$9 a month per user, but there is no free level. Some of ActiveCollab’s clients are Dell and Apple.
Monday
Monday is an open platform that claims to provide users with the tools they need to undertake their work. The system allows users to upload files to individual records. Monday can automate your workflow by auto-assigning tasks and sending date reminders and notifications. You can integrate apps to receive these notifications.
Monday has five pricing levels that range from free to custom. Discounts are available if you pay for an annual subscription. Its prices are based on a minimum of three seats, meaning the upper levels (which have more functionality) might not be suitable for individuals. Coca-Cola uses Monday to manage its workflow.
Summary
Finding the right content marketing platform for your company can be challenging, but it’s a vital step for more efficient content production. Content marketing platforms can help you streamline your workflows, saving you time and money. Above, we’ve outlined some content marketing platforms and their benefits, but you should do your own research and take advantage of any free trials these systems offer.
Producing content can be time consuming, so why not reach out to Proofed to take some of the burden off your shoulders? Our team of editors can help you scale your content creation, free up your team’s time, and produce better content. If you’d like to know more about our marketing editing services, schedule a call.
