Brian M

New York, United States

“Effective writing requires error-free focus, coherence, and unity.”

Specialist subjects:

Advertising Communication & Media Studies Consumer Behavior Creative Writing E-commerce Journalism Marketing Real Estate Social Media Technology

Editing formats:

Education:

BA in Journalism

Temple University

1982–1986

Favorite referencing style

My favorite reference style is APA because that is the one I have practiced the most during the Knowadays proofreading course.

Why I became an editor

During my career in marketing, I have written extensively for many different types of audiences, always with specific communication goals in mind. Whether marketing copy aimed at the general public, business documents targeted to a professional audience, or an article intended for a trade publication, I practice and preach the virtues of faultless, concise, and purposeful writing.

I am dedicated to applying my ardor and expertise to help others build credibility and get results through writing.

Background and experience

I have worked as a strategist and cross-functional team leader at numerous advertising agencies. Clients I have worked with include Bayer Consumer Care, Pfizer, and Gillette. More recently, I have served as a marketing specialist for start-up companies. I have also worked in the marketing research sector, where I employed digital research methodologies such as social media listening and online patient communities to help healthcare clients develop effective content and advertising strategies.

Why I love proofreading and editing

I enjoy proofreading because I enjoy reading and writing. I started writing short stories for my own personal pleasure during my grade school years and continued applying my skills into adulthood as a marketing professional. I found that I am also very adept at improving on other people's pieces of writing. I enjoy not only correcting grammar, punctuation, and spelling errors but also ensuring clarity, precision, and conciseness.

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Favorite book:

The “Wolf Hall” trilogy by Hilary Mantel.

Hobbies:

I love reading for pleasure! I enjoy great films and television series as well. I am also an enthusiastic bicyclist, especially around Central Park, which offers me an excellent bike path near home.

Editing tips:

I begin any proofreading assignment by reading through the whole document without making any corrections. I do this to get a better understanding of the context as well as the author's purpose.

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