Loretto C

Oakwood, United States

“I will make your writing shine.”

Specialist subjects:

Building Business & Management Construction & Development English Journalism Marketing Public Relations Real Estate

Editing formats:

Education:

MA in Teaching English

Brown University

1978–1979

BA in English Literature

Princeton University

1974–1978

Favorite referencing style

The American Psychological Association referencing style is my favorite. It's clean, clear, and logical.

Why I became an editor

During a four-decade career as a journalist, I learned to unleash the power of the English language in all its grit and glory and write compelling stories. After that, I learned to write engaging copy that improves websites. I am forever grateful to the newspaper and marketing colleagues who edited my work and made it shine. I became an editor so I can use everything they taught me to help other people.

Background and experience

I worked as a contract digital copywriter for Lennar Corp. I was a staff reporter for the Brooklyn Eagle, the New York Daily News, Crain's New York Business, the Miami Herald, and Miami News. I was an associate editor on the staff of Financial World magazine, the Florida Bureau Chief for Adweek magazine in Miami, a freelance foreign correspondent for Newsweek, Business Week, and McGraw-Hill Publications, and an assistant editor for Current Biography.

Why I love proofreading and editing

Proofreading makes it perfect. That's my mantra. I believe in active verbs, parallel structure, and flawless spelling. I'm obsessed with tiny details that big picture thinkers don't have the patience to deal with. And I love to use that obsession to help them present their ideas flawlessly.

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Favorite book:

My favorite book is The Complete Signet Classic Shakespeare with all of William Shakespeare's plays, sonnets, and other poems.

Hobbies:

I love to visit Ohio farm towns filled with nineteenth-century architecture and down-home diners. I love to read novels, watch movies, and spend time with my family. And once a year, I participate in a Shakespeare Sonnet Slam.

Editing tips:

Never neglect the basics. Set your proofing language before you do anything else. Use "find and replace" to check for possible errors. Always run a spell check. Read the document first. Take breaks.

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