Using long-tail keywords in your business’s blog posts is an effective way of boosting search engine optimization (SEO). But what are long-tail keywords? And how can you use them to boost SEO? This post will explain the basics.
SEO is all about using keywords – i.e., the terms people search for online – to boost traffic to your website. Typically, the main keywords for your site will be shorter one or two-word phrases that focus on the key aspects of your business.
An online clothes store, for example, might have a section for knitwear. And the main keyword for this part of the website might then be “knitwear.”
Unfortunately, there are a lot of sites on the internet that sell or discuss knitwear. And the amount of competition makes it very difficult to rank highly for common keywords like this. If you want your site to stand out, then, you need to get creative.
And this is where long-tail keywords come in.
Long-tail keywords are more specific phrases, often several words long. And this offers two distinct advantages from a business perspective:
For example, while “knitwear” is a very broad term, “handmade Fair Isle knitwear” is more specific. If our imaginary online clothes shop were to target this long-tail keyword, then, it would stand a better chance of reaching potential customers.
The problem with very specific keywords is that you won’t want to create a website with a page for every long-tail keyword you want to target. Such a site would become difficult to navigate, as it would need separate pages for every minor variation of product or service. But blog posts offer a perfect solution.
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Having a blog allows you to create an archive of posts about specific topics, each of which targets a specific long-tail keyword. And by linking to relevant products or services in these posts, you can channel traffic from blog posts to your main site.
If we return to our knitwear example, we can imagine that the “knitwear” landing page features a few handmade Fair Isle products. We could therefore write a blog post about handmade Fair Isle knitwear, linking to these products.
Anyone searching for “handmade Fair Isle knitwear” would then find the blog post, leading them to the relevant part of the main site.
To make effective use of long-tail keywords in blog posts, then, you should:
This can greatly extend your SEO reach, thereby increasing traffic to your site.
Keywords are important, but having high-quality blog content is also essential to boost SEO. This includes making sure your writing is always proofread.
We have expert proofreaders who can help make sure your blog posts are error free. Why not upload a 500-word free trial document to find out more?
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