• 5-minute read
• 17th April 2024

Six Product Description Generator Tools for Your Product Copy

Introduction

If you’re involved with ecommerce, you’re likely familiar with the often painstaking process of writing product description content. Your product descriptions are a critical element of your online sales strategy because they’re often the first point of contact between your potential customers and your products. However, creating unique and persuasive product descriptions for every item in your inventory can be time-consuming. That’s where product description generators come in. In this post, we’ll explain the benefits of using a product description generator, walk you through how to make the most of this powerful tool, and introduce you to six product description generator tools for your product copy.

Understanding Product Description Generators

Product description generators are sophisticated AI tools designed to help businesses create engaging and unique product descriptions that lead to sales. By leveraging advanced natural language processing algorithms, these generators can turn a simple list of product specifications into compelling narratives that resonate with your target audience.

The Benefits of Using a Product Description Generator

• Saves Time and Effort: One of the most significant advantages of using a product description generator is the time it saves. You can create hundreds of product descriptions in a fraction of the time it would take to write them manually. The time you gain can be spent on other aspects of your business.

• Consistency: Consistency in your product descriptions is crucial for building trust with customers. A generator ensures that each description is formatted and structured in the same way, creating a professional and coherent image for your brand.
• SEO Optimization: Product description generators can be a valuable asset for SEO. They can incorporate relevant keywords, meta tags, and phrases to improve your products’ visibility in search engine results pages.

• Increased Conversions: Engaging, informative product descriptions can boost your conversion rates. With the help of a generator, you can create descriptions that emphasize the unique selling points and benefits of your products, ultimately persuading potential customers to make a purchase.

Tips for Using a Product Description Generator Effectively

Now that we’ve discussed the benefits, here are some practical tips to help you use a product description generator effectively:

• Input Accurate Data: Ensure that the generator has accurate information about your products, including specifications, features, and any unique attributes that set your products apart.

• Customize and Personalize: Though generators can produce descriptions, you should take the time to customize them to align with your brand’s tone and style. Doing so ensures that your product descriptions are not overly generic.

• Focus on Benefits: Instead of just listing features, highlight the benefits of the product to the customer. How will it improve their life or solve their problems?

• Keyword Research: Conduct keyword research to identify the most relevant and high-converting keywords for your products. Incorporate these keywords into the descriptions for better SEO.

• Proofread and Edit: Always proofread and edit the generated descriptions to correct grammatical errors or awkward phrasing. Quality control is essential for a professional image.

• Avoid Duplicate Content: If you’re using a product description generator for a large inventory, make sure to vary the content to avoid duplicate descriptions. Duplicate content can harm your SEO efforts.
• A/B Testing: Experiment with different descriptions to see what resonates best with your audience. A/B testing can help you optimize your product descriptions for maximum impact.

Six Product Description Generator Tools

Below, we describe six product description tools you can try.

Jasper

Jasper AI is one of the most well-known AI writing tools. It boasts a bevy of features: copywriting, blog writing, and social media marketing. Jasper AI also comes with its own plagiarism checker, but that does cost extra. 

Copy.ai

Copy.ai markets its product description tool to large ecommerce businesses and offers a free tier for individuals who are starting out. Copy.ai also features a free Instagram caption writer and a free marketing email generator.

ClickUp

ClickUp generates product descriptions (or meta descriptions) and is available in multiple plan tiers, each with a suite of features. The free (for life) plan offers two-factor authentication, collaborative docs, and kanban boards.

ClosersCopy

ClosersCopy boasts many premium features, including SEO planners and audits, copy in 128 languages, and attentive customer support. Plans start at US$49.99 per month.

ahrefs

The free product description tool from ahrefs allows you to select from multiple tones, such as diplomatic, academic, persuasive, and bold, from an easy-to-use interface. Other tools from ahrefs include a Google Ads copy generator and a slogan generator.

Magiscriptor

Magiscriptor generates product descriptions from three or four keywords. The plans start at US$4.99 per month for 100 credits. Each credit gets you an SEO product description with a free spelling and grammar check.

Conclusion

In the competitive world of ecommerce, product description generators can be a game changer for your business. They not only save you time and effort but also help you create high-quality, SEO-optimized product descriptions that drive sales and boost your brand’s online presence. By following the tips outlined in this article and embracing the power of product description generators, you can enhance your product listings, captivate your audience, and ultimately increase your conversion rates. For easy reference, here is a table of the products we’ve discussed:

Product Description Generator Tools

Give one of the above a try and see how a product description tool can transform the way you market your products online. When you have something you’re happy with, don’t forget to proofread! Errors can look unprofessional and reduce the clarity of your copy, potentially costing you sales. 

If your business creates a lot of copy, our expert editors can help. We will check and optimize any written content your company produces, including product descriptions, to make sure it’s perfect every time. You can even try a sample of our services for free. 

Good luck writing your product descriptions!